Welcome to McCraw Design

Stay and Play

Oasis OfPrivacy

Stonebrook Farm hired McCraw Design to redesign and add functionality to their existing website. New photography and a vintage theme will help communicate the peace, tranquility and hands on care experienced at a stay on Stonebrook Farm. From a good rocking chair to the lunker bass caught in one of the ponds...a good way to watch a glorious Texas sunset.

Conference Support

Avoid TheMiddleman

Pharmacy BenefitDirect worked with McCraw Design to redesign their conference collateral, direct mail, booth and touch screen kiosk for their upcoming Pharmacy conference. We helped position them as a company who puts the client at the center of their business unlike their competitors. Themes of "Shell Games" and"Middlemen" aggressively communicated the PBD messages while a new design identity and graphics update helped get them noticed.

Last Minute

Brand ExtensionCampaign

Amplify Credit Union needed help creating several campaigns to launch at the beginning of the new year. We developed three concepts in a tight, last minute situation for immediate rollout. We overdelivered because Amplify kept two of our three concepts for future usage. The campaign consist of web, flash, kiosks, collateral and electronic communications that encourage members to "Bank Less. Live More.".

We Live It

GreenClients

Sustainable Marketing. We predate this "green" trend. While it is starting to catch on in the board room we have been focused on it for years. In Texas we are trusted by the Texas Land Conservancy, Texas Land Trust Council, Texas Agricultural Land Trust, Clean Coal Coalition,Vogel Conservation Consulting and the Biodiesel Coalition of Texas. Ask us about green strategies, vendors and manufacturers to help your business. Oh, do it digitally.

Pro Bono

BrandingNew Team

The Austin, Texas development of Belterra decided to form a swim team and join the Capital City Summer League. The established league already had 11 teams with clear identities. The challenge was to create a unique name, identity and differentiate the team clearly from the others. They also needed to represent the developer and HOA in a professional manner. The Marlins have been the envy of the league, pride of the developer and one can't miss the swimmers or parents in their green colors. Click here for their new site.

Gran Fiesta

HispanicMarketing

Gran Fiesta is the largest multi-day hispanic festival in the state of Texas. This premier fiesta pays tribute to the incredible influence Hispanic and Latin cultures have had on Texas and the Southwest. McCraw Design developed the visual identity, website and conference marketing. A deep understanding of the largest and fastest growing demographic in the world helps us make a connection to the audience. We hope to see you at this outdoor celebration of Latin music, art, and cuisine.

Case Studies

Who's avoiding recession?

In a global recession, the supermarkets are still managing to stay on top and keep their profit margins high. How? Self-brand produce. As any frequenter of the supermarket will know, the supermarket will provide a range of different quality and priced products, from a budget sausage to the highest quality variant.

In economically trying times, more consumers purchase the cheaper and cheaper products, which are cheap for the supermarket to sell due to them being *in house*. Remarkable!