The Austin Advertising Federation decided to rebrand the professional advertising organization to better position for the future. Principal Shawn McCraw serves as the Brand Manager and oversees the direction of the new identity while wrangling the opinion of every major creative in Austin. McCraw Design established the brand guidelines to make sure the organization and creative partners are always on brand and partnered with SPD to create the new collateral. The new identity represents a creative network where individuals meet, learn, exchange ideas, and discover common ground. Open, accessible, not elitist. The logo is an ambigram as well, as it reads the same rotated 180 degrees. The organization has grown from 200 members to over 500 in a year and become one of the top 10 networking groups in Austin, Tx. In 2010 Austin Adfed won national chapter of the year! New York and LA never saw it coming...

There's a party going on. But it won't be the same without you. Plus a $1,000 cash prize for the winner of the Great Bank Escape, the easiest treasure hunt EVER! Look for this new location launch this summer! Family refreshments, entertainers and more. Setting downtown Austinites free from their banks. This McCraw Design developed campaign is sure to get attention and create a buzz! Got a clue who it is?

McCraw Design was hired to extend the Hyperformix brand by developing a new concept for it's website banners and upcoming conference. Check out the new offers coming soon from Hyperformix.

Not every client project we take on is large in scale. Stonebrook Farm hired McCraw Design to redesign and add functionality to their existing website. New photography and a vintage theme will help communicate the peace, tranquility and hands on care experienced at a stay on Stonebrook Farm. From a good rocking chair to the lunker bass caught in one of the ponds...a good way to watch a glorious Texas sunset. 

Pharmacy BenefitDirect worked with McCraw Design to redesign their conference collateral, direct mail, booth and touch screen kiosk for their upcoming Pharmacy conference. We helped position them as a company who puts the client at the center of their business unlike their competitors. Themes of "Shell Games" and"Middlemen" aggressively communicated the PBD messages while a new design identity and graphics update helped get them noticed.

Amplify Credit Union needed help creating several campaigns to launch at the beginning of the new year. We developed three concepts in a tight, last minute situation for immediate rollout. We overdelivered because Amplify kept two of our three concepts for future usage. The campaign consist of web, flash, kiosks, collateral and electronic communications that encourage members to "Bank Less. Live More.". 

Gran Fiesta is the largest multi-day hispanic festival in the state of Texas. This premier fiesta pays tribute to the incredible influence Hispanic and Latin cultures have had on Texas and the Southwest. McCraw Design developed the visual identity, website and conference marketing. A deep understanding of the largest and fastest growing demographic in the world helps us make a connection to the audience. We hope to see you at this outdoor celebration of Latin music, art, and cuisine.