Creative. Smart. Funny. Serious. Give Good Phone.

About Us
McCraw Design is based in Austin, Texas with a roster of national and international clients. We provide smart, strong and effective communications that deliver measurable results. We will get to know you and your customers, and learn to speak both your languages. We'll help you deliver your message consistently in every medium, from traditional print and point-of-sale to new media like the Web and latest interactive technology.
Principal

Shawn McCraw
Shawn brings years of experience in building brands to every assignment and is passionate about defining a brand promise for a company, product or service. Then guiding creative resources to drive that promise through every available consumer impression. A brand builder driven by deep passion, due diligence, and a thirst for problem solving. Shawn's strength is his ability to always see the big picture for his clients. His Fortune 500 consulting experience and ability to speak fluently in the business world differentiate him from most creatives. His work has won acclaim in local, regional and national award shows but it is the list of business results achieved for his clients that matter most.
A few clients that have trusted him with their brand: The Walt Disney Company, Dell, WalMart, BCBSTX, Brinker International, and Southwest Airlines.
Shawn currently serves as the Brand Manager on the Board of Directors for the Austin Advertising Federation. Prior to establishing McCraw Design he was a communication consultant and creative director at Hewitt Associates, a consulting firm. He was the custom web solutions lead at Hewitt for the southwest U.S. and helped develop the firm's "Great Creative" training program for developing and pitching creative to clients.
Outside of work Shawn can be found on his mountain bike, fishing, hanging with his wife and twins, eating great food and enjoying life.
Why Design?
That’s because from the most intimate causes to the largest worldstage events, the process of designing—its overall approach—is consistent. The most successful organizations and individuals follow a common pattern of success in their work when tackling tough problems.


Profile