McCraw Design created the brand identity for The Children’s Project International.
Since its founding in 2009, TCPI has participated in the activities of the UN in both the United States and India and supported grassroots projects to achieve the UN Millennium Development Goals in advance of the 2015 deadline established by the UN. Special consultative status will allow TCPI to appoint an official representative to the United Nations with the ability to participate in the events, conferences and activities of the UN and authority to represent the organization in public meetings of ECOSOC and its subsidiary bodies. TCPI will also be able to submit written statements relevant to the work of the Council on subjects related to the organization’s areas of expertise.
The Children’s Project was created to improve the lives of the world’s poorest children. Materially, the Project seeks to bring hunger relief, medicine, clothing, and educational programs to classically underprivileged, vulnerable and disenfranchised children.
Half of the world’s children are living in poverty. Nearly a billion people entered the 21st century unable to read or write. One-third of the global population subsists on less than $1 per day.
The world’s children are facing incredible challenges. And they can’t overcome them alone.
