Edison
Southern California Edison needed to get the attentionof their employees for their annual benefits enrollment. The company was introducing major plan changes and needed to achieve quick results. The corporate communications department had just developed an external brand and wanted an internal brand that would compliment their efforts.
By helping the HR team and corporate communication department collaborate we created a flexible internal brand identity. Subsequently, all goals were attained for the year.
We set several goals that were not specific around gaining support for changes, usage of tools and employees being clear on contacting the right resources…but also a few specific goals:
– Increase web usage for
enrollment by 10%.
– Increase HC FSA
participation from
11% to 15%.
The numbers below show that we met or exceeded the 10% increase overall, and for union, nonunion, and retiree populations.
– Overall jump: 17%
– Nonunion: 87%
(up from 81%)
– Union: 73% (up from 62%)
– Retirees: 34%
(up from 25%)
- Branding
- Illustration
- Marketing
- Web